28-30 November, 2016
Grosvenor House, Dubai, United Arab Emirates

Forum Day One: Monday, 28 November 2016

08:00 - 09:00 Registration and refreshments

09:00 - 09:10 Chairman’s welcome and opening remarks

  • Assessing how to utilise your data for business insights and translate this into profitability
  • Increasing your brand loyalty through the effective use of data
  • Investigating the use of real-time analytics to enhance the customer shopping experience
  • Utilising segmented communication with your customers to develop brand advocates

Carl Ghossoub

Managing Director


Hani Masgidi

Group CRM
Al-Rostamani Group

Atif Abdul Rahman

Data Scientist
Saudi Telecom Company


Mohammad Shokoohi-Yekta

Data Scientist

09:50 - 10:30 Examining how the Internet of Things (IoT) is revolutionising the retail experience

Atif Abdul Rahman - Data Scientist, Saudi Telecom Company
  • Growing your business by delivering more personalised shopping experiences through the use of connected devices
  • Enhancing customer loyalty, improving store operations and growing revenue by providing a seamless omnichannel retail experience
  • Understanding the future trends that can simplify and improve the shopping experience

Atif Abdul Rahman

Data Scientist
Saudi Telecom Company

10:30 - 11:10 EXCLUSIVE PRESENTATION: Fuzzy retail astrophysics: Mapping the retail space elasticity to the customer footfall

Kumar Prasoon - CIO, Al Safeer Group
  • Understanding customer behaviour by the use of big data and IoT
  • Investing in Hadoop and machine learning tools to support complex data storage and processing
  • Developing analytics with quantative modeling to drive enterprise mobility in a retail framework

Kumar Prasoon

Al Safeer Group

11:10 - 11:40 Growing your business profitability through predictive analytics

  • Analytically targeting individual customers to solicit the best response and improve customer engagement
  • Changing your understanding of operational ratios to manage costs more effectively and improve profitability
  • Maximising the benefits of predictive analytics by developing a long-term growth strategy

11:40 - 12:10 Networking break and refreshments

12:10 - 12:50 Effectively utilising data to manage your marketing campaigns

Usama Qasem - Regional Digital Marketing Manager, IKEA
  • Utilising data to make better and more informed decisions on your marketing spend
  • Driving revenue and customer satisfaction by utilising consumer data to build more effective marketing campaigns
  • Measure campaign success efficiently and tie expenditure with return on marketing investment

Usama Qasem

Regional Digital Marketing Manager

12:50 - 13:30 Implementing a data-driven approach to your social media strategy

Michelle Smith - Marketing Manager, Flight Centre
  • Driving your social media strategy based on real data and not intuition
  • Segmenting your audience to identify the best social channel to employee to increase your return on investment
  • Using customer feedback to continually refine your strategy and accelerate growth

Michelle Smith

Marketing Manager
Flight Centre

13:30 - 14:00 Using RFID, wi-fi and beacon technology to analyse in-store shopper behaviour and compete with online retailers

  • Utilising in store analytics to enable retailers to tailor shopper experience in real time
  • Entering the retail analytics game through the use of wi-fi to measure footfall and cost-effectively benchmark stores against each other remove
  • Managing inventory and staff effectively through the use of RFID
  • Implementing beacon technology to improve the quality of your in store data to enable better analysis

14:00 - 15:00 Networking lunch and refreshments

15:00 - 15:40 Assessing the use of data to increase customer insights and improve business performance

Hani Masgidi - Group CRM, Al-Rostamani Group
  • Improving forecasting by analysing customer purchase patterns and predicting future purchases
  • Gaining greater understanding of your customers in order to better serve their needs and increase customer retention and loyalty
  • Refining market segmentation to track patterns and t rends and personalise the shopping experience

Hani Masgidi

Group CRM
Al-Rostamani Group

15:40 - 16:20 Investigating the use of video analytics to improve retail customer experience

Dishant Ramani - Customer Intelligence Analyst, Chalhoub Group
  • Utilising video analytics to recognise objects and customer behaviour and deduce how best to act upon them
  • Optimising retail floor space and merchandise placement by understanding how customers move through your store
  • Monitoring wait times at check-out lines to better schedule human resource allocation
  • Combining video analytics with transactional data to provide customer insights and enable optimised customer experience

Dishant Ramani

Customer Intelligence Analyst
Chalhoub Group

16:20 - 17:00 Examining how analytics can be utilised to detect and prevent fraud

Zabear Ahmed - Business Analyst, Fawaz Al Hokair Group
  • Investigating vast numbers of transactions quickly to identify anomalies and detect fraudulent transactions
  • Efficiently producing employee transaction reports to evaluate employee performance and identify possible fraud
  • Identifying abnormal operations at cash counter in real time to better protect your store from potential losses

Zabear Ahmed

Business Analyst
Fawaz Al Hokair Group

17:00 - 17:10 Chairman’s closing remarks

17:10 - 23:59 End of forum day one